Do you remember when your grandparents used to ask you to look up a phone number in the Yellowbook? I do! Not very long ago, print marketing was it! The Yellowpages, billboard ads, and commercials were the way people found businesses. Then the dot com boom happened, and businesses began to transition to online. The common phrase was (and still is to an extent) “Let’s Google it.”
So what is the difference between today and 5 years ago? The way people are googling it. Five years ago, the norm was typing what you were looking for in a search engine (typically on a desktop). Today, voice search has taken over. You can ask your smartphone and even your home devices to look things up on the fly. Nobody questions when you say, “Hey Siri, where is the closest coffee shop? Engagement today has moved to mobile.
This is where Zapp Rabbit enters the picture. Search continues to transition, and Zapp Rabbit’s number one goal is to help businesses stay on top of the trends while protecting their topline.
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